Deliverables:
IDEATION, ART DIRECTION, BRAND IDENTITY, MATERIAL EXPLORATION, LOGO DESIGN
Every year, the Graphic Design Program at Drexel University celebrates the accomplishments of the seniors by highlighting their exceptional design projects in a Senior Showcase. This year focuses on the Class of 2024.
The showcase aims to bring the class and other community members like Drexel University professors, faculty, alumni, job recruiters, and friends and family of the students together for viewing each student’s hard work and success.
Exploring the marriage between digital and analog, we found interest in playing with ripped paper, paint textures, doodles married with a more traditional typeface and graphic approach.
After six weeks of developing the concept, we had finalized the branding system.
