Deliverables:
IDEATION, BRAND IDENTITY, LOGO DESIGN
Established in 1855, the Wagner Free Institute of Science is a landmark building featuring historical museum collections that display minerals, crystals, fossils, insects, taxidermy, mounted skeletons, and more. They provide accessible educational programs, archives, museum tours, and community events for people of all ages.
This revolutionary rebrand of the Wagner Institute of Science was focused on honoring the institution’s history while focusing on how it applies to future generations.
Overall, the rebranding effort for the Wagner Free Institute of Science successfully balanced its historical significance with modern appeal. By leveraging archival materials and incorporating a humorous tone, we created a brand identity that respects the past while engaging with the present.
This strategy ensured that the Institute's rich legacy was honored, while also making it clear that it continues to be a relevant and exciting place for learning and discovery.
